e-newsletter tips

Electronic Newsletters are a great way to communicate with your business contacts in a targeted and cost effective fashion. Below are some tips for creating an e-newsletter campaign that we use at Joyer as part of our process.

What makes an idea viral?

For an idea to spread, it needs to be sent and received.

Australia – Land of the blogging voyeurs

Let’s face it, we all love to watch. But when it comes to joining in, are we willing to take the leap?

I am, of course, talking about blogging. There has been a spate of published research recently which highlights that Australia, as a nation of bloggers, is a bit of a laggard. Our own research suggests a similar story. So what are the facts?

10 lessons from the dotcom bust

March marks a decade since the beginning of the end for the dotcom bubble. On March 10, 2000, the technology-heavy NASDAQ sharemarket index peaked at 5048.62 – double its valuation of a year earlier – with a slew of highly speculative public offerings for web-based businesses inflating the index well beyond reason.

5 reasons why e-tailer’s shouldn’t use social media

 

Very few things divide opinion as much as social media.

To the evangelists, it’s the ‘great white hope’, the future of interactive marketing. To others, it’s the ultimate in snake oil sales. To online retailers, social media represents a fantastic opportunity to spam a willing target audience of millions. However, tread this path at your peril!  The reality of social media is not quite as straightforward. Truth be told, most online retailers are involved in social media for all the wrong reasons and as a result are seeing little or no reward from it.

So here are the top five reasons why online retailers should not use social media.

Do you think “web design” when you really need “web services”?

It’s a symptom of a relatively new industry. Just when you think you’re on top of the new online way of doing things, the landscape changes again and you’re back to the drawing board again.